In the business process management landscape, the saying “garbage in, garbage out” is as true today as ever. With the preponderance of data flowing through large organizations, the challenges of using that data in a productive way have only increased. And the more ways a business serves its customers (ecommerce, brick and mortar, apps, direct mail, etc.), the harder this challenge becomes.
There’s been a lot of talk recently about GDPR. It’s all over the Internet, and is popping up in stories on TV and on NPR. Unfortunately, much of the info to-date seems to take a bit of a scare tactic approach, focusing on how much non-compliance may cost you.